Ladies and Gentlemen the results are in from the first week of the 42BELOW Cocktail World Cup regional final tour, which kicked-off in Leeds on Monday, followed by Edinburgh, West and East London.   The winning trio from each region will form a team and go through to the National Final in London this October where they will compete for the ultimate prize: a ticket to the 42BELOW Cocktail World in New Zealand 2011.

 

Each year the 42BELOW Cocktail World Cup highlights prominent and emerging cocktail trends around the country. So far Redbull, Chartreuse, Absinthe, Lillet and cream have featured prominently. Homemade ingredients have also popular including sorbets, infusions, custards and cordials.

 

During the competition bartenders crafted two original cocktails to wow the judging panel: one completely original signature drink made using any weird and wonderful ingredients they choose and one simple drink made during a second surprise quick fire challenge designed to test their skills, mimicking the high pressure situations that will greet them in New Zealand.

 

The winning team at the National Final will be flown to New Zealand for the experience of a lifetime and the chance to represent their country in the international 42BELOW Cocktail World Cup 2011 next March. The Team will be part of the most marvellous mixology show in the world during a five day Carnival of the Cocktail themed tour of 42BELOW’s homeland. They will battle it out country vs. country through creative cocktail challenges before the tour culminates in the Grand Final as they fight to take home the winning title. Kick back for three minutes and check out the incredible video highlights of this year’s final in New Zealand at www.cocktailworldcup.com/Gallery/Promos (please note this film has brought tears of joy to grown bartender’s eyes).

 

Following the regional finals, the winning three bartenders from each region will have 2.4months to work together as a team to perfect the cocktail recipe they will present at the National Final. Consumers can support their hometown team by trying their tasty cocktails and following their progress on Facebook. The team to create the UK’s most popular new cocktail automatically wins a wildcard place in the grand final in New Zealand.

 

Last year, Team Belfast set the bar high impressing Michelin-starred chef Raymond Blanc with their winning cocktail; Catch 42. The cocktail was a completely clear concoction despite being based on tomato extract, passionfruit puree, 42BELOW Pure Vodka, lime juice, sugar and salt. Team Belfast remarkably completely clarified the ingredients to remove all visual cues to the incredibly light, fruity flavours.

 

The annual 42BELOW Cocktail World Cup offers bartenders the opportunity of a lifetime providing unmatched international cocktail experience and industry prestige and bolstering their careers when they return home. Previous finalists include Callooh Callay Founder Richard Wynne, Soulfruits Founder Kevin Armstrong and The Kitchen Series winner JJ Goodman.

 

28 Jun – 8 Jul 2011 Regional Final Tour: Show Time

28 Jun Leeds Jake’s Bar

29 Jun Edinburgh Treacle

30 Jun London West Club Bar Dining

01 Jul London East Callooh Callay

05 Jul Belfast The Merchant

06 Jul Liverpool Alma de Cuba

07 Jul Bristol Hausbar

08 Jul Brighton Above Audio

13 October National Final: London

2011 March 42BELOW Cocktail World Cup 2011 Final in New Zealand

 

For further information go to www.cocktailworldcup.com

For press information and images contact Lawson Communications:

samantha@lawsoncomms.com

+44 7850 0815 98